Microsoft’s Chief Operating Officer (COO) Kevin Turner revealed about Apple’s complains over Laptop Hunter’s Ad during the 2009 Worldwide Partner Conference held on New Orleans, LA. Here’s a transcript quote of Kevin divulging the Apple whine -
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.
Well, if this is really not a hoax, its easy to see Apple’s grumps when Windows PC sells as low as $350.00 and the Laptop Hunter’s Ad does still reference $999.00 as their base margin for the advertisement polar. For successive three years or more, Apple ran PC vs MAC Ads where two men pose themselves to compare software headaches on PC and how MAC is better than PC. Here’s what Kevin had to add -
Now let's talk about Apple. What are you going to do about those Apple ads? That was a year ago. Gosh, when I went home for the holidays, brothers, sisters, cousins -- hey, hope you don't have anything to do with marketing over there at Microsoft. What are you guys going to do about those Apple ads?
Stay tuned, stay tuned, stay tuned. Wow. Did we punch right back? The PC Hunter ads, the PC Rookie ads clearly have been winners in the marketplace.
Apple’s exceed in design, per analysts, however are relatively expensive than many decent PC’s and that’s just for Apple Starters! With launch of Windows 7 coming on October and plans like virtualization tax to hard-hit VMWare, including check and balance with Google over search engine, Microsoft is projecting big budgets to flow in 2009 to keep the competition ongoing.
World Wide Partner Conference 2009 transcript relating to this article